Let The Games Begin! After a word from these sponsors...

RealArcade is pre-rolling streaming video advertisements as their games are being downloaded. Yep. This feels good. After being harmlessly misquoted in AdNews beside other commentators who clearly haven't grasped the potential of In-Game or Game-Related advertising, this is a happy day.

Why? RealArcade offers what are known as 'casual games'. Think backgammon. This may surprise you but the majority of people who play these games are women over thirty. That means disposable income, early adopters, internet savvy, higher than normal leisure time (they're playing games online for god's sake). What a fantastic demographic!

And it is only stage one. I am happy because RealArcade will be able to show advertisers demonstrable ROI. The success of advertising with casual games will hopefully be held up to the naysayers as proof that In-Game is not only a viable new marketing space, it is an effective one. It's all about the small steps.