Click Fraud Update

Wow. This could be interesting if it turns out to be the case. A startling 16% of marketers are completely stopping paid search spends because of click fraud. One wonders where this sizeable chunk of online revenue is going.

Heading back to traditional media? Unlikely. TV Upfront was down and the general consensus is that that extra money is moving to other forms of media.

Gosh, I wish people would ask those marketers that are cutting their paid search where the money is going.