Short Form Advertainment: Bugs Bunny Style
Warner Bros is creating a short-form digital advertainment company called 'Studio 2.0'. And it looks like they are going to do it right. According to Ad Age, they have hired Rich Rosenthal from Young & Rubicon to helm it.
There has been a lot of talk around the marketing water coolers about the imminent arrival of integrated content -indeed this word gets bandied about so much it's starting to lose all meaning. What is surprising about this announcement is not that it happened but that it was a Hollywood studio that did it.
It seems so rare these days in Valenti's Hollywood for a studio to have a healthy grasp of the way the industry is moving. But here's what Warner Bros Television president Bruce Rosenblum said about it: "Since advertisers were intimately involved in the first days of television, it makes sense for them to be involved in this arena, too."
Nice. Couldn't agree more. First Tom Cruise gets dumped and now this. My Golden Age is getting closer and closer.
There has been a lot of talk around the marketing water coolers about the imminent arrival of integrated content -indeed this word gets bandied about so much it's starting to lose all meaning. What is surprising about this announcement is not that it happened but that it was a Hollywood studio that did it.
It seems so rare these days in Valenti's Hollywood for a studio to have a healthy grasp of the way the industry is moving. But here's what Warner Bros Television president Bruce Rosenblum said about it: "Since advertisers were intimately involved in the first days of television, it makes sense for them to be involved in this arena, too."
Nice. Couldn't agree more. First Tom Cruise gets dumped and now this. My Golden Age is getting closer and closer.
posted by Gordon White at 2:41 pm
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